In 2010, about 8 years after filing for Chapter 11 protection, Polaroid entered into a contract with Stefani Joanne Angelina Germanotta.
Polaroid used to be the film company of the future, famous for its instant film cameras.
Its eventual bankruptcy in 2008 was widely attributed to the failure by management to anticipate the effect of the advent of digital photography on its film business.
And Stefani? What is her role in all this? Those of you who are well versed in such things will have immediately recognised that Stefani is better known as Lady Gaga and it is she who is now Creative Director of the company and said to be the “new face” of Polaroid.
